Underlining the widespread acknowledgement of the compatibility of live and digital media, Dubai-based communications and brand experience agency Action Impact recently announced the launch of a new Digital Media team to complement its existing creative offering.

“This new team brings together a vast depth and breadth of experience from Europe and the Middle East,” explained Action Impact managing director, Jeremy Garbett. “This important addition to our creative team allows us to offer another communication channel for our clients. Film and video production is a vital content element within our clients’ marketing needs, and this team will give us the opportunity to offer our clients content and messaging integration to a compelling level.

“With this team coming on board we now have a vibrant, creative and highly knowledgeable group of film-makers,” Garbett continued. “We aim to create films and videos with brilliant narrative elements coupled to world class production values – embracing the latest multimedia technology available.

“Our simple aim with this new team is to introduce and find innovative ways of using the moving image to support or lead a message or story. It’s exciting times for us at Action Impact as we break new ground in the Middle East in providing brilliant story telling in all its formats.”

Since its inception in early 2005, Action Impact has expanded rapidly from its Dubai HQ in the United Arab Emirates. In mid-2006, it opened a UK office to service its European clients, and in early 2007 strengthened its regional capabilities with an Abu Dhabi office.