A former member of George P Johnson and Imagination, Geoff Iredale, has joined experiential, film and digital agency FITCHLive as project director.

In what is a newly created position within the agency, Iredale will head up FITCHLive's Automotive Division, assuming lead production responsibility on all automotive projects. This includes the long-standing General Motors account, where he will be charged with further developing innovative, global experiential solutions for clients such as Vauxhall, Opel and Saab.




Geoff Iredale: Plenty of experiential water under the bridge


As well as supporting and growing existing business within the division, Iredale’s remit extends to include new business development for the automotive and other sectors.

Iredale will report directly into FITCHLive managing director Paul Cowan, who commented: “We are delighted to have Geoff on board. We are certain he will be an invaluable asset to the company, bringing his vast experience to bear as the agency extends its own credentials across the automotive sector and beyond.’

With over 15 years’ experience in the fields of design, experiential and brand marketing, Iredale brings with him a wealth of expertise from both client and agency perspectives, having previously worked client side for BMW and Honda.

Iredale joins FITCHLive from rival George P Johnson. Prior to this, he worked at global design agency Imagination, where he developed a specialised knowledge of the global automotive sector in his role as group account director and subsequently client services director, working for clients including Aston Martin, Jaguar, Land Rover, Ford and Mazda.