MEASURED APPROACH: Assessing the value of the ICCA Congress

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MEASURED APPROACH: Assessing the value of the ICCA Congress
0 Comment(s) 18/09/2008 +0100 GMT

Elling Hamso of the European ROI Institute is providing delegates at this year’s ICCA Congress with a tool to measure the value they gain from the event. He explains the thinking behind the concept to James Latham.

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